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 Content preview:  The parts of Scaling Up that really matter  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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Content-Type: text/plain; charset=utf-8

The parts of Scaling Up that really matter 
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

 

 

Hi Michael,

Scaling Up remains the #1 book for scaling up a business.......in good
times, great times and during challenging times as well. 

Co-CEO/Co-Founder of London-based Firebrand Training Rob Chapman, show
scaled and exited, further emailed:

Verne, you should be proud of the amount of wealth you have created for
others. Truly phenomenal.  

**The parts of Scaling Up that really matter to us (not to say the rest
is not important)!** 

* Cash, the 1% rule (Power of One)

* Values, Mission to Mars, & Culture

* Meeting rhythm

* What you measure gets done

* Quarterly themes, with rewards

* Staff and customer feedback

* Accountability / responsibility

* One phrase strategy for making money

* Hiring A players, TopGrading

* Being "on" not "in" the business

It's a dialed-in certainty that we would not have survived the pandemic,
let alone exit 2 years later, if it weren't for Scaling Up. 

Two quick ideas:

First, if you are not receiving them, check out my "Weekly Insights."
They are free and curate valuable tools/techniques and the latest ideas
for scaling your business. 
Sign up for Verne's Weekly Insights

Second, if you have not read Scaling Up ,
grab a copy in print or Audible. It is the best $14 you will spend this
summer. 

Keep Scaling!

Verne
_________________

Sent to michael@420life.com

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Scaling Up , 1660 NE Miami Gardens Dr, Miami, FL 33179, United States
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-family: arial; text-align: inherit;">,</span></div>=0A<div style=3D"margin=
: 0; outline: none; padding: 0; color: inherit; font-size: inherit; font-we=
ight: inherit; line-height: inherit; text-decoration: inherit;"><span style=
=3D"color: inherit; font-size: inherit; font-weight: inherit; line-height: =
inherit; text-decoration: inherit; font-family: arial;"><br>Scaling Up rema=
ins the #1 book for scaling up a business=E2=80=A6=E2=80=A6.in good times, =
great times and during challenging times as well. </span><br><span style=3D=
"color: inherit; font-size: inherit; font-weight: inherit; line-height: inh=
erit; text-decoration: inherit; font-family: arial;"> </span><br><span styl=
e=3D"color: inherit; font-size: 12px; font-weight: inherit; line-height: in=
herit; text-decoration: inherit; font-family: arial;">Co-CEO/Co-Founder of =
London-based Firebrand Training Rob Chapman, show scaled and exited, furthe=
r emailed:<br></span><br><i style=3D"margin: 0; outline: none; padding: 0;"=
><span style=3D"color: inherit; font-size: 12px; font-weight: inherit; line=
-height:=0Ainherit; text-decoration: inherit; font-family: arial;">Verne, y=
ou should be proud of the amount of wealth you have created for others. Tru=
ly phenomenal</span></i><span style=3D"color: inherit; font-size: 12px; fon=
t-weight: inherit; line-height: inherit; text-decoration: inherit; font-fam=
ily: arial;">.<span style=3D"color: inherit; font-size: inherit; font-weigh=
t: inherit; line-height: inherit; text-decoration: inherit; mso-spacerun: y=
es;">=C2=A0 </span><i style=3D"margin: 0; outline: none; padding: 0;">The p=
arts of Scaling Up that really matter to us (not to say the rest is not imp=
ortant)!</i> <br></span><br><ul type=3D"disc" style=3D"margin: 0 0 0 40px; =
padding: 0;"><li style=3D"display: list-item; line-height: inherit; list-st=
yle-type: disc; margin: 0 0 0 3px;"><span style=3D"color: inherit; font-siz=
e: 12px; font-weight: inherit; line-height: inherit; text-decoration: inher=
it; font-family: arial;">Cash, the 1% rule (Power of One)</span></li> <li s=
tyle=3D"display: list-item;=0Aline-height: inherit; list-style-type: disc; =
margin: 0 0 0 3px;"><span style=3D"color: inherit; font-size: 12px; font-we=
ight: inherit; line-height: inherit; text-decoration: inherit; font-family:=
 arial;">Values, Mission to Mars, & Culture</span></li> <li style=3D"displa=
y: list-item; line-height: inherit; list-style-type: disc; margin: 0 0 0 3p=
x;"><span style=3D"color: inherit; font-size: 12px; font-weight: inherit; l=
ine-height: inherit; text-decoration: inherit; font-family: arial;">Meeting=
 rhythm</span></li> <li style=3D"display: list-item; line-height: inherit; =
list-style-type: disc; margin: 0 0 0 3px;"><span style=3D"color: inherit; f=
ont-size: 12px; font-weight: inherit; line-height: inherit; text-decoration=
: inherit; font-family: arial;">What you measure gets done</span></li> <li =
style=3D"display: list-item; line-height: inherit; list-style-type: disc; m=
argin: 0 0 0 3px;"><span style=3D"color: inherit; font-size: 12px; font-wei=
ght: inherit; line-height: inherit;=0Atext-decoration: inherit; font-family=
: arial;">Quarterly themes, with rewards</span></li> <li style=3D"display: =
list-item; line-height: inherit; list-style-type: disc; margin: 0 0 0 3px;"=
><span style=3D"color: inherit; font-size: 12px; font-weight: inherit; line=
-height: inherit; text-decoration: inherit; font-family: arial;">Staff and =
customer feedback</span></li> <li style=3D"display: list-item; line-height:=
 inherit; list-style-type: disc; margin: 0 0 0 3px;"><span style=3D"color: =
inherit; font-size: 12px; font-weight: inherit; line-height: inherit; text-=
decoration: inherit; font-family: arial;">Accountability / responsibility</=
span></li> <li style=3D"display: list-item; line-height: inherit; list-styl=
e-type: disc; margin: 0 0 0 3px;"><span style=3D"color: inherit; font-size:=
 12px; font-weight: inherit; line-height: inherit; text-decoration: inherit=
; font-family: arial;">One phrase strategy for making money</span></li> <li=
 style=3D"display: list-item; line-height: inherit;=0Alist-style-type: disc=
; margin: 0 0 0 3px;"><span style=3D"color: inherit; font-size: 12px; font-=
weight: inherit; line-height: inherit; text-decoration: inherit; font-famil=
y: arial;">Hiring A players, TopGrading</span></li> <li style=3D"display: l=
ist-item; line-height: inherit; list-style-type: disc; margin: 0 0 0 3px;">=
<span style=3D"color: inherit; font-size: 12px; font-weight: inherit; line-=
height: inherit; text-decoration: inherit; font-family: arial;">Being "on" =
not "in" the business</span></li> </ul><i style=3D"margin: 0; outline: none=
; padding: 0;"><span style=3D"color: inherit; font-size: 12px; font-weight:=
 inherit; line-height: inherit; text-decoration: inherit; font-family: aria=
l;"><br>It's a dialed-in certainty that we would not have survived the pand=
emic, let alone exit 2 years later, if it weren=E2=80=99t for Scaling Up. <=
/span></i><br><i style=3D"margin: 0; outline: none; padding: 0;"><span styl=
e=3D"color: inherit; font-size: 12px; font-weight: inherit; line-height:=0A=
inherit; text-decoration: inherit; font-family: arial;"> </span></i><br><b =
style=3D"margin: 0; outline: none; padding: 0;"><span style=3D"color: inher=
it; font-size: inherit; font-weight: inherit; line-height: inherit; text-de=
coration: inherit; font-family: arial;">Two quick ideas:</span></b><br><spa=
n style=3D"color: inherit; font-size: inherit; font-weight: inherit; line-h=
eight: inherit; text-decoration: inherit; font-family: arial;"> </span><br>=
<span style=3D"color: inherit; font-size: inherit; font-weight: inherit; li=
ne-height: inherit; text-decoration: inherit; font-family: arial;">First, i=
f you are not receiving them, check out my "Weekly Insights." They are free=
 and curate valuable tools/techniques and the latest ideas for scaling your=
 business. </span><br><span style=3D"color: inherit; font-size: inherit; fo=
nt-weight: inherit; line-height: inherit; text-decoration: inherit; font-fa=
mily: arial;"> </span><a=0Ahref=3D"https://scalingup22.lt.acemlnc.com/Prod/=
link-tracker?redirectUrl=3DaHR0cHMlM0ElMkYlMkZzY2FsaW5ndXAuY29tJTJGd2Vla2x5=
LWluc2lnaHRzJTJG&sig=3D8VqTH8YnEvnv5XjwqusL6p81yPe5erkjR7ZGew3TjDdF&iat=3D1=
659633862&a=3D%7C%7C611930136%7C%7C&account=3Dscalingup22%2Eactivehosted%2E=
com&email=3DA9g7%2FqeV8%2FTDcBToPjX25UzkASpiHornD%2Fz2wZTd1jg%3D&s=3D409817=
f6505c79509bf02505085cdc0a&i=3D39A47A3A201" data-ac-default-color=3D"1" tar=
get=3D"_blank" style=3D"margin: 0; outline: none; padding: 0; color: #045FB=
4; text-decoration: underline;"><span style=3D"color: ; font-size: inherit;=
 font-weight: inherit; line-height: inherit; text-decoration: inherit;"><br=
><span style=3D"color: inherit; font-size: inherit; font-weight: inherit; l=
ine-height: inherit; text-decoration: inherit; font-family: arial;">Sign up=
 for Verne's Weekly Insights</span></span></a><br><span style=3D"color: inh=
erit; font-size: inherit; font-weight: inherit; line-height: inherit; text-=
decoration: inherit; font-family: arial;"> </span><br><span style=3D"color:=
 inherit; font-size: inherit; font-weight: inherit; line-height: inherit; t=
ext-decoration: inherit; font-family:=0Aarial;">Second, if you have not rea=
d <i style=3D"margin: 0; outline: none; padding: 0;" class=3D""><a href=3D"=
https://scalingup22.lt.acemlnc.com/Prod/link-tracker?redirectUrl=3DaHR0cHMl=
M0ElMkYlMkZzY2FsaW5ndXAuY29tJTJGYm9vayUyRg=3D=3D&sig=3D5uTwmC3e3squM27J7YH7=
cFEi5kys8kvZuQ2ypxY2r27&iat=3D1659633862&a=3D%7C%7C611930136%7C%7C&account=
=3Dscalingup22%2Eactivehosted%2Ecom&email=3DA9g7%2FqeV8%2FTDcBToPjX25UzkASp=
iHornD%2Fz2wZTd1jg%3D&s=3D409817f6505c79509bf02505085cdc0a&i=3D39A47A3A202"=
 data-ac-default-color=3D"1" target=3D"_blank" style=3D"margin: 0; outline:=
 none; padding: 0; color: #045FB4; text-decoration: underline;"><span style=
=3D"color: ; font-size: inherit; font-weight: inherit; line-height: inherit=
; text-decoration: inherit;">Scaling Up</span></a></i>, grab a copy in prin=
t or Audible. It is the best $14 you will spend this summer. </span><br><sp=
an style=3D"color: inherit; font-size: inherit; font-weight: inherit; line-=
height: inherit; text-decoration: inherit; font-family: arial;"> </span><br=
><span style=3D"color: inherit; font-size: inherit; font-weight: inherit; l=
ine-height: inherit; text-decoration: inherit; font-family:=0Aarial;"> </sp=
an><br><b style=3D"margin: 0; outline: none; padding: 0;"><span style=3D"co=
lor: inherit; font-size: inherit; font-weight: inherit; line-height: inheri=
t; text-decoration: inherit; font-family: arial;">Keep Scaling!</span></b><=
br><b style=3D"margin: 0; outline: none; padding: 0;"><span style=3D"color:=
 inherit; font-size: inherit; font-weight: inherit; line-height: inherit; t=
ext-decoration: inherit; font-family: arial;"> </span></b><br><b style=3D"m=
argin: 0; outline: none; padding: 0;"><span style=3D"color: inherit; font-s=
ize: inherit; font-weight: inherit; line-height: inherit; text-decoration: =
inherit; font-family: arial;">Verne </span></b><br><br><span style=3D"color=
: inherit; font-size: 12px; font-weight: inherit; line-height: inherit; tex=
t-decoration: inherit; font-family: arial;"> </span><br><br style=3D""><br>=
<br><p style=3D"margin: 0; outline: none; padding: 0; color: inherit; font-=
size: inherit; font-weight: inherit; line-height: inherit; text-decoration:=
=0Ainherit;"></p>=0A </div>=0A </div>=0A </div>=0A </div>=0A </div>=0A </di=
v>=0A<!--[if (gte mso 12)&(lte mso 15) ]>=0A<style data-ac-keep=3D"true" da=
ta-ac-inline=3D"false"> #text_div125, #text_div125 div { line-height: 140% =
!important; };=0A</style>=0A<![endif]--></td>=0A</tr>=0A</table>=0A</td>=0A=
</tr>=0A</table>=0A</td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A</table>=0A</=
td>=0A</tr>=0A</table>=0A</div>=0A<img src=3D"https://scalingup22.lt.acemln=
c.com/Prod/link-tracker?nl=3D3&c=3D39&m=3D47&s=3D409817f6505c79509bf0250508=
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r=3D"0" width=3D"1" height=3D"1" style=3D"display:block;width:1px!important=
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r:0;overflow:hidden;" /><div id=3D"ac-footer" style=3D"clear:both;backgroun=
d-color:inherit;background:inherit;min-width:100%;mso-table-lspace:0pt;mso-=
table-rspace:0pt;padding:20px;color:#000000;font-size:11px;font-family:aria=
l,helvetica,sans-serif;line-height:140%;line-height:1.4;text-align:center;b=
ox-sizing:border-box;">=0A=09<center>=0A=09=09Sent to: <span style=3D"font-=
size:11px;font-family:arial,helvetica,sans-serif;font-weight:normal;text-de=
coration:none;outline:none;">michael@420life.com</span>=0A=09=09<br>=0A=09=
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text-decoration:underline;"><span style=3D"font-weight:bold;text-decoration=
:underline;">Unsubscribe</span></a>=0A=09=09<br>=0A=09=09<br> Scaling Up , =
1660 NE Miami Gardens Dr, Miami, FL 33179, United States=0A=09</center>=0A<=
/div>=0A<br clear=3D"all" /></body>=0A</html>
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